Re-branding

Overview

Redesigned the brand identity of ZZAN, a popular Korean bar in San Francisco. Research revealed strong food quality and a vibrant customer base of young Asians, but an outdated and inconsistent visual experience.

Concept & Mission

• Concept: Authentic Korean flavors with a vibrant, social atmosphere inspired by Korean nightlife.

• Mission: “Bringing people together to experience Korean culture through food and atmosphere.”

Brand Identity

• Logo: Two clinking glasses visualizing the Korean “짠” (cheers) culture.

• Colors: Soju-inspired greens for energy, paired with grey tones for late-night sophistication.

• Goal: Create a cohesive, modern, and lively identity that balances authenticity with a fresh social vibe.